In the era of online marketing a landing page, also known as a lead capture page, is a single web page that linked with an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.
There are two types of landing pages:
A reference landing page presents information that is closely connected to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements. Reference landing pages are effective if they meet the objectives of their publishers, which may be associations, organizations or public service entities. For many reference landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed.
A transactional landing page seeks to persuade a visitor to complete a transaction with the goal being the sale of a product or service. If information is to be captured, the page will usually withhold information until some minimal amount of visitor information is provided, typically an email address, name and/or telephone number – enough to “capture the lead” and add the prospect to a mailing list. Our team is skilled in creating efficient landing pages that have proven results in creating strong conversion rates.